Internal Marketing

4 / 37019 оценок

Скачать книгу бесплатно для:

Как читать книги в формате:  fb2  djvu  epub  pdf  txt  rtf  doc  mobi  html 
Информация о книге


A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors' international consulting activities

Отзывы, обзоры и комментарии к книге (0):

Не менее 120 символов (0 / 120)
А здесь может быть Ваша реклама в нашей библиотеке!
Тогда пишите нам...

Книги бесплатно

Только у нас вы можете скачать книги бесплатно.

Купить книгу

Популярные книги по низкой цене с доставкой на дом.

Книги для iPhone, iPad, Android

Все книги вы можете читать на любом телефоне или планшете.